We’re Abusing The Data Warehouse; RETL, ELT, And Other Weird Stuff.

Eric Sammer
Decodable
May 3, 2022

By now, everyone has seen the rETL (Reverse ETL) trend: you want to use data from app #1 to enrich data in app #2. In this blog, Decodable's founder discusses the (fatal) shortcomings of this approach and how to get the job done.

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